Social Engine Optimization (SEO)

Social Engine Optimization (SEO)

Search Engine Optimization White Papers: 
Think Like a Search Engine
This condensed white paper explores a few SEO basics. 
On-site vs. Off-site Optimization
This blog post explores the difference between strategies you can take on your site to enhance visibility and those which must be employed off site. 
Hiring an SEO Consultant?
7 questions you need to ask to make sure you're making the best decision for your checkbook and your practice's online reputation.
Are you harming your site with crude SEO strategies?
This article explores some ways that webmasters try to "game" the search engines.

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